▲ 圖片來自品牌圖冊

SEED 是一家兒童品牌概念買手店，與諸多兒童服飾品牌合作，如AYA、 BOBO CHOSES、FUB、Theioioio、Natural Park等，如同這些品牌想傳達的一樣，SEED希望通過服裝穿搭來表達不同兒童與生俱來的獨特個性，本次OAOA受邀打造SEED 2.0新空間，區別于第一家店，這次SEED希望能夠為小朋友們提供自主購物的同時，也為寶媽群體提供一個可以交流互動的精神場地。

SEED is a children's brand concept buying store that collaborates with many children's clothing brands, including AYA, BOBO CHOSES, FUB, Theioiio, Natural Park, etc. As these brands want to convey, SEED hopes to express the unique personality of each child through clothing. OAOA was invited to create SEED 2.0 new space, which is different from the first store. SEED hopes to provide children with independent shopping experience while also offering a spiritual space for mothers to communicate and interact.     


©OAOA Studio

SEED不僅表達兒童本身種子的意思，也是內心希望的表達，沒有設限，充滿想象力、更多的可能性。OAOA把最初始的童真趣味融入到空間、陳列，用軟性物料做了不規則的形態，同時增加了一部分兒童視角的陳列，兒童之間的互動，兒童通過空間和大人互動。希望小朋友在被動購物的時候，更多參與到空間里，讓大人可以引導小朋友獨立挑選自己喜歡的穿搭。

SEED not only stands for the meaning of taking children as own seeds, but also expresses our inner hope, without limits, full of imagination and more possibilities. OAOA integrates the initial childlike fun into the space and display, using soft materials to create irregular shapes, while adding some displays from a child's perspective, allowing children to interact with each other and with adults through space. We hope that children will be more involved in the space when they are passive shoppers, so that adults can guide them to independently pick out their favorite outfits.





我們在大門上做了兒童高度的視角窗口，通過小窗口在不同角度看見里面不同的物體，燈光照射logo在門上的倒影，從門口開始一點點激發小朋友的好奇心，在大門的選擇上，我們采用了感應式的，因為想到寶媽們出門基本上都是大包小包的關于小朋友的物品，這樣解放雙手進店也會比較輕松。

We made a viewing window at the height of children on the main door, through which children can see different objects inside from different angles. The light shines on the reflection of the logo on the door, which stimulates children's curiosity little by little starting from the door. For the selection of the main entrance, we have adopted a sensor-operated door, considering that mothers usually carry numerous items for their children when they go out, and this will make it easier for them to enter the store and get their both hands free.



有序的玻璃幕墻隔斷衍生出陳列網格架，粉色亞克力塊高高低低落在架子上，帽子和鞋子可以交錯著和衣服搭配陳列。

The orderly glass curtain wall partition gives rise to a display grid frame. Pink acrylic blocks fall high and low on the frame. Hats and shoes can be staggered and matched with clothes.



兒童視角中高矮的臺子們。

Tables and counters of varying heights from a child's perspective.  





我們設計了燈的支架與射燈的組合，即形成了收銀臺上方的點光源。打亮臺面是為了平時貨品儲存和線上購買出貨時，平鋪在臺面上的拍照照明需求。

We designed a combination of lamp stands and spotlights, creating point light sources above the cash register counter. The illumination of the countertop is intended to meet the lighting needs for taking photos of the goods laid out on the counter during regular storage and online order delivery.



整體陳列散落在空間里，分隔出可洄游的動線，陳列高度、形式不一，柔軟面料制成的異形小沙發，可以滿足陳列增加的需求，也滿足兒童好動的天性。

The overall display is scattered in the space, separating migratory flow lines. The display height and form vary. The irregular shaped small sofa made of soft fabric can meet the needs of increased display and also accommodate children's innate love for movement and activity.  



休息座位旁預留了寬大的臺面，寶媽的隨身物品可以直接擺放。

A large table is reserved next to the rest seat, where mothers can place their personal belongings directly on that.



粉色亞克力作為基座，用三色管通過連接件形成輕巧的衣架，不同高度的陳列臺和衣服組合在一起，穿搭可以同時挑選。

Pink acrylic is used as the base, and three-color tubes are used through connectors to form a lightweight clothes hanger. Display tables and clothes of different heights are combined together, so that different cloth combinations can be selected at the same time.



高低落錯的亞克力陳列臺面，半遮掩的金屬立架，好似公園的游樂爬架。

The staggered acrylic display table and the half-hidden metal stand are like the playground climbing frame in the park.





異形的布藝，像個大的色盤，霧化銀鏡柔化留白的空間，富有層次感。

The irregular fabric is like a large color palette, and the atomized silver mirror softens the blank space, creating a sense of hierarchy.



陳列架細部。

Display rack details.





地面色塊好似小朋友的腳印，貫穿整個店內，引導小朋友停留與互動。

The colored blocks on the floor resemble children’s footprints, running through the entire store and guiding children to stay and interact.



鏡子中反射的試衣間外部墻面陳列架。

The external wall display rack of the fitting room reflected in the mirror.



試衣間外部的墻面陳列架，可放置試穿后的衣服，稍后由店員來整理。

The wall display rack outside the fitting room can hold clothes that have been tried on, which will be organized by the staff later.



對于小朋友而言，倉儲的儲可能過于生僻，從文字轉換成了拼音，是小朋友下意識的習慣，也是設計時對于童趣的一點理解。

For children, the storage in the warehouse may be too obscure. Converting from text to pinyin is a subconscious habit of children and also a bit of understanding of childlike fun in design.



外部立面視角。

External facade perspective.


▲ 平面圖。Plan.©OAOA Studio

項目地點：杭州市拱墅區運河文化藝術中心L3
項目名稱：SEED
完成時間：2024.7
項目面積：100㎡
主要材料：微水泥、不銹鋼、亞克力、烤漆玻璃、超白磨砂鏡面
設計公司：OAOA Studio
設計團隊：蘭丹娜、何程偉、吳涵
施工單位：平湖仕鵬展示工程有限公司
空間攝影：汪敏杰


來源：本文由OAOA Studio提供稿件，所有著作權歸屬OAOA Studio所有。