打造獨樹一幟的奢華生活美學。
Create a unique luxury living aesthetic.
作為頂級的品牌蘭博基尼巖板剛剛進入中國,只有在北京有一家旗艦店,全國各地的展廳并不多,其實最開始我是猶豫的,因為作為一個奢侈品品牌,這個項目的面積只有50㎡,刷新了我承接項目大小的記錄,但通過對委托人和品牌、項目場地的了解,我決定接下這個挑戰。
——主創設計師李明鋒
As a top brand, Lamborghini Slate has just entered China, only has a flagship store in Beijing, and there are not many showrooms across the country, in fact, I was hesitant at first, because as a luxury brand, the area of this project is only 50 square meters, which refreshed my record for the size of the project, but through the understanding of the client, the brand, and the project site, I decided to take on this challenge.
一動一靜相互矛盾。這個空間是個9米*6米的長方形空間,南面及東面是商場的通道,其中南面更是引流客源的主通道,北向則通往委托人代理的另外一個巖板品牌。特殊的位置決定了它既要具備吸引客流的櫥窗展示功能,又要具備商務洽談的會客功能,一動一靜相互矛盾?臻g與品牌吊調性相互矛盾,過于方正的呆板空間與蘭博基尼高端個性的品牌調性相互矛盾。
Movement and stillness contradict each other. This space is a rectangular space of 9 meters by 6 meters. The south and east sides are the passageways of the shopping mall, with the south side being the main channel for attracting customers, and the north side leading to another rock slab brand represented by the client. The special location determines that it needs to have both a showcase function to attract passenger flow and a reception function for business negotiations, which contradicts each other in terms of movement and stillness. The space and brand tone are contradictory, and the overly square and rigid space contradicts the high-end personality of Lamborghini's brand tone.
不同模式之間相互矛盾。概念店的體驗模式與傳統店面的產品展示模式相互矛盾。
Different modes are contradictory to each other. The experience mode of concept stores contradicts the product display mode of traditional stores.
解決點:為了解決掉這些矛盾點,首先,我們在南面墻設置主入口,既然空間局促,我們就不要再做分區,簡單粗暴點。
Solution: In order to resolve these contradictions, first, we will set up a main entrance on the south wall. Since the space is limited, we will not create any more partitions, but rather focus on simple and rough points.
大尺度的入口讓客人在走動的過程中可以對店面一覽無余,這種情況下就需要店里的內容足夠搶眼,能夠吸引人流進入。
The large-scale entrance allows customers to have a clear view of the store while walking, which requires the store's content to be eye-catching enough to attract foot traffic.
將這個空間的展示功能發揮到極致,同時在入口處設置可以電動升降的半透明卷簾,通過這樣的方式讓這個空間相對獨立起來,可以進行商務洽談的同時,外面的人還可以隱約看到空間內的展示。
Maximize the display function of this space, and set up semi transparent roller blinds that can be electrically lifted at the entrance. This way, the space is relatively independent, allowing for business negotiations while also allowing people outside to vaguely see the display inside the space.
我們把東墻作為重點,希望可以傳遞三個信息。第一個是蘭博基尼品牌獨有的楔形元素,突出品牌特性;第二個是整個墻面通過三角形之間的縫隙燈帶的顏色變化及整個墻面的動感造型讓人聯想到《變形金剛》熱破變身的場景,制造一波回憶殺,讓客人產生共鳴;第三個是通過賽車座椅質感的巖板與不銹鋼材質的對比增加空間的視覺效果。
We prioritize the East Wall and hope to convey three messages. The first is the unique wedge element of the Lamborghini brand, highlighting brand characteristics; The second one is the color change of the light strip through the gaps between the triangles on the entire wall, and the dynamic shape of the entire wall, which reminds people of the scene of the hot break transformation in Transformers, creating a wave of nostalgia and resonating with customers; The third one is to enhance the visual effect of the space by comparing the texture of the racing seats with the stainless steel material.
整體造型將本來空間中突兀的結構柱進行自然的視覺隱藏,增加了空間的尺度感和整體性。
The overall design naturally conceals the abrupt structural columns in the original space, increasing the sense of scale and integrity of the space.
在西墻北墻設置產品元素展區,一方面在功能和空間屬性上我們解決矛盾。
Setting up a product element exhibition area on the west and north walls, on the one hand, we resolve conflicts in terms of functionality and spatial attributes.
另一方面在商業邏輯上,我們希望通過,視覺反差的對比、材質的沖擊來創造矛盾,增加話題感。畢竟一個好的商業是需要更多的人,去談論、贊美或是吐槽才能記住的。
On the other hand, in terms of business logic, we hope to create contradictions and increase the sense of topic through visual contrast and material impact. After all, a good business needs more people to talk about, praise or roast to remember.
項目名稱:蘭博基尼中國首家概念店
設計公司:弘心空間設計研究院
主創設計:李明鋒
設計團隊:徐偉偉 蔣勵
項目面積:54m²
設計時間:2021/07
完工時間:2022/02
項目主材:深淵鏡、灰鏡、金屬飾面板、蘭博基尼巖板
攝影版權:弘心空間設計研究院
Project Name: Lamborghini's first concept store in China
Design company: Hongxin Space Design and Research Institute
Main design: Li Mingfeng
Design team: Xu Weiwei, Jiang Li
Project area: 54m²
Design time: 2021/07
Completion: 2022/02
Main materials of the project: abyss mirror, gray mirror, metal veneer, Lamborghini rock slab
Photography copyright: Hongxin Space Design and Research Institute
來源:本文由弘心空間設計研究院提供稿件,所有著作權歸屬弘心空間設計研究院所有。
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