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標準商業體的一次非標準改造
Non-standard Renovation of Standard Commercial Complex
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在近 20 年的地產浪潮中，商業建筑已經形成一定程度的標準設計范式。這些追求資源集約管理與高效利用的范式在當時的經濟環境中并無不妥。然而較長的建造周期使這些商業規劃在多年后落地時卻要面臨早已變化的市場環境。此時的人們正為了適應新的變化，重新進入了一段非標準化產品不斷涌現的探索時期。體驗性，文化認同，創意表達都成為了潛在的新訴求。因此現存場所的進化便成為亟待解決的新課題。本案所探討的正是基于新需求下的空間機能重組，不盲循固有范式，讓場所回歸其應有的屬性。思考如何在現存的秩序中植入一行輕量的“代碼”去盤活整個社區的商業生態。
In the recent two decades of real estate development, commercial buildings have adopted a certain level of standard design paradigm. These paradigms, aiming for resource-efficient management and effective utilization, were reasonable in the economic context of that time. However, these commercial plans are facing a market environment that has already evolved when they are implemented after a long construction period. People are currently exploring a period of non-standardized products, driven by new demands for experiential spaces, cultural identity, and creative expression. The evolution of existing spaces becomes a pressing new challenge. This project explores space functionality reorganization based on new demands, avoiding following standard paradigms but allowing places to reclaim their inherent attributes. The key consideration is how to insert a lightweight "code" into the existing order to revitalize the entire community's commercial ecosystem.
“從范式產品到特色街區”
From Paradigm Products to Characteristic Block
街區改造前后對比©未見筑、存在建筑
項目位于麓坊中心B館，兩棟塔樓的退臺式底商在這里環繞成一處相對封閉的廣場商業區。設計團隊介入時，街區已接近完工。場域具有商業公建的諸多典型特征，開闊的樓間廣場與二層露臺，大面積不同顏色玻璃幕墻與多種顏色鋁板運用，為了提亮大面積灰藍色幕墻基底而進行的材料與色彩拼貼。
The project is located in the Block B of Luxe Zone, where two set back podiums of 2 towers form a relatively enclosed plaza commercial area. , The block was nearing completion when design team intervened. The site had typical features of commercial public buildings: open plaza areas between buildings and second-floor terraces, extensive use of colorful glass curtain walls and aluminum panels, and a collage of materials and colors to brighten the large areas of gray-blue curtain wall base.
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在商業改造項目中，既有建筑的情況各有不同，上一個成功案例的經驗往往無法套用，設計團隊在這一類項目中的工作并不僅僅是無腦聽取業主方的建議直接開始著手設計，而是需要在為空間“治病”之前詳細的進行“診斷”，找到空間問題的結癥所在，進而采取有效的策略，才可以找到正確的設計手法。
In commercial renovation projects, due to the different conditions of existing buildings, the experience from a previous successful case often cannot be directly applied. The design team's work in such projects goes beyond blindly following the owner's suggestions and immediately starting the design process. Instead, it involves a detailed "diagnosis" before "treating" the space, identifying the main issue of the space, and then adopting effective strategies to find the right way.
項目場地現狀分析圖©未見筑
在本項目開始的時候項目團隊面臨三個問題：
1. 要解決現狀廣場與露臺空間的開放不聚氣與消費行為所需要的聚合熱鬧在空間模式層面的差異問題。
2. 要修正現狀街區上空商務冰冷的建筑立面與商業街區鮮活明快的需求在空間氛圍層面所存在的偏差，
3. 回歸到人的層面，標準化設計帶來的可能性的缺失，使場地現狀與“主理人街區”這一定位十分違和。
解決掉這三個問題，才有可能強化場所印象，使其有足夠的能量成為麓湖諸多特色板塊中的重要拼圖。
The design team were facing three challenges at the beginning of this project:
1. On space mode dimension, the current square are open to the sky which doesn't fit the requirement to aggregate vibrancy for consumer activities.
2. On space atmosphere dimension, the current cold architectural facades doesn't fit the requirement of a lively and dynamic commercial area.
3. Back to people relations, standard design brings the lack of possibilies, which cause the current project stands far away from the idea of "Owner's Block"
Only by resolving these three issues could strengthen the place's impression, providing enough energy to become a crucial piece in the diverse puzzle of Luxe Lake.
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“主理人營地”
Owner's Camping Ground
在商業改造項目中，招商運營的前置是重要且必要的，建筑空間設計在這個時候應當作為商業意圖的具象化體現。因此設計團隊所有的行動都圍繞 “主理人街區” 這一商業定位展開，并以此不斷豐富空間設計的內容與邊界。
In commercial renovation projects, the preposition of investment and operation is important and necessary, architectural design should be the physical realization of commercial intention at this time. Therefore, all the actions of the design team goes around the commercial positioning of the "Owner's Block", and in this way continuously enrich the content and boundaries of the spatial design.
初期招商落位平面©未見筑
可以被稱作主理人的經營者是一群有情懷，有想法，樂于分享全新的生活方式的人。設計團隊希望通過空間的營造發掘他們積極的一面，鼓勵他們從店里走出來，為其創造更多的可能性，最終實現屬于社區的文化與精神認同。
Operators who can be called as "Owner-Principal" are individuals with passion, creativity, and a willingness to share a new lifestyle. The design team aims to bring out their positive aspects through space creation, encouraging them to step out of the store and explore more possibilities, ultimately fostering a cultural and spiritual identity that belongs to the community.
設計草圖©未見筑
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設計團隊相信這種價值共識的匯聚與傳播長遠來看會成為新世代商業體的巨大財富，這片街區在商業機能之外應當為主理人提供一片遮風避雨的營地。
The design team believes that the convergence and dissemination of this value consensus will become a huge asset for the new generation commercial complex in the long run. This block should provide a shelter for the Owners beyond its commercial functions.
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“白色的聚落”
The White Settlement
處理紛亂的現狀是商業改造中常遇到的問題，在空間“診斷”的過程中，設計團隊意識到按照傳統思維通過建筑立面的改造無法解決問題，進而選擇在空間模式上做轉變。采取的策略是通過增加構筑物來做到擦除與留白，植入場地的所有新建設施均為白色，遮蓋了原場所中的材料色彩拼貼。讓街區成為主理人的背景與舞臺，為后續各類商家的入駐提供了一處可供呼吸的純白畫布，讓他們在這里得以充分展示各自的設計美學與品牌個性。
Dealing with the chaotic of current situation is a common challenge in commercial renovation. In the process of diagnosing the whole space, the design team recognized that the traditional way to rebuild the facade doesn't work, then prompting a shift to upgrade the space mode. The strategy is to add structures to achieve erasure and whitespace. All new facilities implanted into the site were white, covering the original materials and color collage. This turned the neighborhood into a background and stage for the operators, offering a breathable white canvas for various businesses to showcase their design aesthetics and brand personalities.
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這片立體的聚落由面，線，點三組系統組成。
This three-dimensional settlement is composed of surface, line and point system.
設計草圖 ©未見筑
系統1：輕盈的白色傘廊以面的形式介入場域，對上阻斷了巨大塔樓的視線干擾，對下壓低了高度，形成一片庇護的灰空間，它們圍繞廣場形成了不同尺度的多樣化戶外空間組合，既滿足不同主理人對室外布場的需求，也為行人的駐留提供更多可能。
System1: Lightweight white canopies intervene into the site as surface, blocking the view interference from the massive towers above and lowering the height, forming a sheltered gray space. They create diverse outdoor space combinations of different scales around the square, meeting the various needs of different owners for outdoor layouts, and providing more possibilities for pedestrians to stay.
傘廊構造©未見筑
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在傳統商業室內外界面上劃出了一片舒適的過渡區域。視覺層面有別于原本大開大合的色彩拼貼，通過實體與柵格的不斷切換，將光影有序的灑落在白色的空間中，形成更加豐富細膩的層次。
A comfortable transitional area is created between interior and exterior space. on visual dimension, different from the originally open and colorful collage, the continuous switching between solid and grid shielding cast light and shadow orderly scattered in the white space, forming a richer and more delicate hierarchy.
傘廊細節 ©存在建筑
系統2：通過線性的連續吧臺與戶外家具對原本空曠的二樓露臺進行了內容的充實，結合上方的傘廊，為主理人及過往游客提供了多樣的駐留場所。在這里，社區不會在人潮散去的時段變的冷清，場所鼓勵主理人從店內走出來，或與人暢談，或稍作小憩，街區不只是工作的場所，也是生活的歸宿。
System2: The linear continuous bar counters and outdoor furniture enriched the originally empty second-floor terrace. Combined with the overhead canopies, they provided diverse places for the owners and passing visitors to stay. The community does not become deserted when the crowd disperses here, the place encourages owners to step out of their shops, engage in conversations, take a short break, making the block not just a workplace but also a living space.
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系統3：在點的層面，開闊的一樓廣場空間被鋪設了一層可變換的白色點陣。它們由可移動旋轉的花箱樹箱組成，可結合室外布場的需求重新劃分組合原本單一的廣場空間。
System3: On the point dimension, the open ground floor plaza is paved with a layer of changeable white matrix. Composed of movable flower boxes and tree boxes, they can be rearranged according to the outdoor layout requirements.
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這些矩陣也是送給全街區主理人的一組大型玩具，通過親自操作進行場所的重組，使共創成為慣性，逐漸讓社區成長為一個聚集創意的平臺。
These matrices are also a set of large toys given to all the owners in the block, allowing them operate and reorganize the place, making co-creation a habit and gradually growing the community into a platform for creative gathering.
廣場點陣 ©未見筑
“更細膩的功能體驗”
Finer Functional Experience
范式設計往往立足于資源利用的效率，人在這里也僅只是諸多資源中的一部分。但新的商業模式會更加細膩的去發掘人的需求與體驗，從動線的優化到導視的植入，從遮蔽風雨到提供駐留，從空間的溫度到陽光空氣雨水，都會成為設計的發起點。擺脫自上而下的標準框架，由細膩的需求引出充盈的功能體驗，并將其確切的交付于每個使用者手中。
Paradigm design often focuses on the efficiency of resource utilization, and people are just one of many resources. However, new comercial models will explore people's requirements and experiences more delicately, from optimizing traffic flow to embedding guidance signs, from providing shelter from wind and rain to offering places to stay, from the temperature of space to sunlight, air, and rain — these become the starting points of design. Breaking free from the top-down standard framework, detailed requirements lead to fulfilling functional experiences and deliver them precisely to each user.
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“社群的誕生”
The Birth of the Community
鳥瞰草圖©未見筑
除了直接影響空間的“硬裝”改造，設計團隊還提供了諸多“軟裝”方案，進一步引導開業后的社群行為。如在場所中懸掛主理人自己的旗幟，布置可以由商家認領裝飾的場地喬木，以及傳遞主理人情緒的幕墻貼紙方案 。
In addition to directly influencing the space's "hardware" renovation, the design team provided various "soft layout" solutions to further guide post-opening community behaviors. For example, hanging the owners' own flags in the place, arranging trees that can be claimed and decorated by businesses, and proposing wall stickers that convey the owners' emotions.
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設計團隊所構想的是一個可以生長的平臺，在這里開業只是商業進程中的一個節點，之后的一切會隨著時間的積累、內容機制的成熟，產生的長遠影響力、孵化出更多的可能性。
The envisioned platform is one that can grow. Opening is just a node in the commercial process. The subsequent impacts and possibilities will accumulate over time and with the maturity of content mechanisms.
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“行為的觸發”
Behaviors Trigger
有別于傳統的靜態商業美陳，主理人街區的戶外陳設更注重參與者行為的觸發，可移動旋轉的戶外座椅鼓勵主理人參與社群的空間營造，旗幟，貼紙鼓勵更多的創意行為與自我表達。大面積的灰空間為室外活動與布場提供了物質平臺與諸多可能性。在這里，人的行為體驗才是設計的終點。
Different from traditional static commercial displays, the outdoor displays of Owner's Block focus more on triggering participant behaviors. Movable and rotating outdoor seats encourage owners to participate in creating the community space. Flags and stickers encourage more creative behaviors and self-expression. The extensive gray space provides a material platform and numerous possibilities for outdoor activities and layout. The experience of human behavior is the ultimate goal of design here.
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新增構筑物與既有建筑之間的結構關系到項目的安全性問題，所有的X字柱與Y字柱的落柱點位既要滿足原始荷載，不對地庫結構進行加固，又要躲開商家店面，不能遮擋門頭店招。
The relationship between the new structures and existing building is crucial for project safety. The placement of all X and Y columns must meet the original load requirements without reinforcing the basement structure. Additionally, they need to avoid obstructing storefronts and signage.
X字柱、Y字柱傘廊構造 ©未見筑
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大面積的白色實體頂棚全部采用有組織排水，將雨水天溝隱藏在屋面之上，再通過雨水管或者雨鏈的方式導入既有的地面排水系統，將新增構筑物的排水體系與原始現狀有機結合。
The extensive white solid ceilings incorporate organized drainage, concealing rainwater gutters above the roof. The drainage system of the new structures seamlessly integrates with the existing ground drainage system through rainwater pipes or chains.
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項目整體設計施工周期把控嚴格，在6個月之內完成了工程建設，有效的配合招商運營的節點需求。
The overall project design and construction were tightly controlled, completing the construction within a six-month timeframe to effectively meet the operational milestones for leasing.
街區夜景©存在建筑
1F平面圖 ©未見筑
2F平面圖 ©未見筑
屋頂平面圖 ©未見筑
剖面圖 ©未見筑
項目名稱：麓坊中心 主理人街區
項目地址：四川省成都市
業主單位：成都萬華新城發展股份有限公司商管公司
業主設計管理：成都萬華新城發展股份有限公司（研發中心）
設計單位：未見筑設計事務所
設計內容：街區空間改造、景觀改造
主創設計師：李博、李未韜
設計團隊：楊梁玲、陳泓宇、呂品、方靜雯、陳含瑤
結構顧問：曹庭
燈光顧問：BPI照明（成都公司）
施工團隊：成都鼎鑫建筑工程有限公司
照片拍攝：存在建筑
Project Name: Luxe Zone Owner’s Block
Project Location: Sichuan, China
Client: Chengdu Wanhua Xincheng Development Co.,Ltd
Client Design Management: Chengdu Wanhua Xincheng Development Co.,Ltd (R&D Center)
Design Unit: We Live Architects
Design Content: Block Spatial Renovation, Landscape Renovation,
Facade Area: 1600sqm
Landscape Area: 2500sqm
Chief Designer: Bo Li，Weitao Li
Design Team: LiangLing Yang, Hongyu Chen, Pin Lv, Jingwen
Fang, Hanyao Chen
Structure Consultant: Ting Cao
Lighting Consultant: BPI（Chengdu)
Construction Team: Chengdu Dingxin Construction Co.,Ltd
Photography: Arch-Exist
來源：本文由未見筑設計事務所提供稿件，所有著作權歸屬未見筑設計事務所所有。
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